Logo Design
At the heart of our logo design process is a commitment to craft, clarity, and meaningful outcomes. Over the years, we've honed a method that blends creative thinking with brand strategy—delivering logos that stand out and stand the test of time.
Before we begin, we require a 50% deposit—a standard industry practice that signals mutual commitment and gives us the green light to start. The remaining balance is due upon project completion.
Step 1: Research & Discovery
Every great logo starts with insight.
We begin by sending you a concise questionnaire designed to extract key information quickly and effectively. This includes your business goals, brand values, mission, target audience, competitors, and design preferences. We'll also conduct industry research to evaluate trends and analyze competitor branding—ensuring your logo is relevant, differentiated, and strategically positioned.
Step 2: Concept Development
From ideas to direction.
Based on the discovery phase, we explore multiple creative directions—sketching rough concepts that reflect your brand essence. From these, we select the strongest three ideas to refine and carry forward into the design stage.
Step 3: Design Development
Crafting a logo that works everywhere.
Using professional design software, we develop each concept with precision—selecting or customizing typefaces and exploring visual elements that express your brand’s message. Logos are tested across multiple formats (landscape, portrait, shorthand) and sizes, ensuring readability and impact from email signatures to billboards.
Step 4: Presentation
Review and reflect.
We present the concepts during a live screenshare session, walking you through the rationale behind each design. Afterward, we send a PDF presentation so you can review the options at your own pace.
Step 5: Feedback & Revisions
Refine with purpose.
We encourage 24 hours of reflection before feedback. Your logo is a long-term investment, and thoughtful decisions lead to better results. We include up to three rounds of revisions, though our thorough process often makes changes minimal. All concepts are intentionally designed—no filler, no fluff—only distinctive, professional, and purposeful work.
Step 6: Final Delivery
Everything you need—ready to go.
Once the final logo is approved, we provide a comprehensive logo package including vector files (for print and scalability), as well as web-ready formats (JPEG, PNG, SVG). Optional add-ons such as brand style guides, color palettes, font recommendations, and usage instructions are also available. [See pricing for more details.]
Why Our Logo Design Process Works
Strategic foundation backed by research
Purposeful creativity—not guesswork
Collaboration and transparency at every step
Professional file delivery for every platform
Designed to scale with your brand
Ready to create a logo that truly represents your business? [Get in touch] to start the process.
Logo Design FAQ
Got questions? We’ve got answers.
How long does a logo design project take?
Once we receive your deposit, our typical turnaround time is no more than 10 working days. If your project includes extras like a brand style guide or social media assets, the timeline may extend slightly to accommodate the additional work.
How many revisions are included?
We offer three rounds of revisions as standard. These can be applied to a shortlist of two concepts or focused entirely on one direction. In practice, revisions are usually minimal. That’s because we invest significant time upfront to ensure the designs are thoughtfully developed before they ever reach your inbox.
What do you need from me to get started?
We kick things off with a simple questionnaire. It helps us understand your business, values, audience, and creative preferences. Learn more about our logo design process to see how it all comes together.
Who owns the logo design once the project is complete?
Upon final payment, full intellectual property rights are transferred to you. You’ll own your logo outright, with no usage restrictions. We also provide all the relevant file types for print and digital use.
Do you specialise in any particular industry?
While we’ve worked across a variety of sectors—from tech startups and creative agencies to retail brands and charities—our strength lies in understanding what makes each business unique and translating that into a distinctive visual identity. Great design transcends industry boundaries.
Why is your pricing higher than some online logo services?
We don’t compete on price—we compete on quality, experience, and impact. While there are places offering $20 logos, you usually get what you pay for. Think of it like choosing between a supermarket pair of jeans and a tailored, well-constructed pair that fits just right.
Our work is bespoke, strategic, and built to last—backed by years of industry experience and a track record of award-winning design.
What if I’m not happy with the initial concepts?
You’re in expert hands. Our lead designer, Kerr Vernon, is a multi-award-winning logo specialist with work featured in publications such as D&AD, Counter-Print, Best Brand Awards, Creative Review, and It’s Nice That.
Thanks to our “all killer, no filler” philosophy, clients almost always connect with at least one strong concept. In the unlikely event that none of the designs resonate with you, you're free to walk away—but please note that the initial deposit is non-refundable, and the designs remain our intellectual property.
If you prefer to continue exploring new directions, we can restart the process—likely requiring an additional deposit. That said, this outcome is extremely rare.
Want to know more or ready to get started? [Contact us]—we’re happy to chat.
We’ve created award-winning, internationally recognised brand strategies and visual identities for a wide range of forward-thinking clients. Explore some of our recent projects below.
Our process is built on years of hands-on experience—refined and proven through successful brand launches for creative organisations, restaurants, start-ups, commercial property developers and more. It’s a thoughtful blend of strategy and design, crafted to deliver bold, effective identities that work in the real world.
Phase 1: Discovery and Direction
Every distinctive brand identity starts with understanding. We begin by immersing ourselves in your business - clarifying your goals, audience, and positioning in the market. This discovery phase helps uncover what sets you apart and where your brand needs to go visually and strategically.
We’ll gather references, share inspiration, and shape a collaborative moodboard. This step allows us to explore tone, texture, and direction - building a creative foundation for a brand identity that feels uniquely yours.
Phase 2: Identity Development
This is where strategy meets design. We craft two distinct creative directions, each a fully formed visual concept with logo, wordmarks, messaging, typography, colour palette and branded mockups. Every option is purposeful and designed to connect with your audience.
Phase 3: Digital Experience Design
With your visual identity defined, we move into digital. We lead the creative direction for your website and collaborate with the right development partner from our trusted roster of web talent - carefully matched to suit your project's needs, scale, and goals.
Phase 4: Rollout and Brand Collateral
We support the launch of your new identity across essential brand assets - think pitch decks, social media templates, packaging and stationery. Every piece is designed to deliver clarity, consistency and impact wherever your brand appears.
