Everything Will Be Fine was commissioned by developers Tartan Leisure, alongside brand strategy partners Rogue Village, to create the brand identity for Lost Shore Surf Resort. Formerly Wavegarden Scotland, Lost Shore is Scotland’s first inland surfing destination.

The £65m landmark development in Ratho, near Edinburgh, opens to the public in summer 2024. Set within a 60-acre country park, the resort welcomes surfers of all abilities, generating up to 1,000 custom waves per hour. The wider site includes waterside bothy-style accommodation, food and retail, events, a surf school with surf therapy, and a wellness spa.

Featured on The Brand Identity.

Lost Shore Surf Resort Brand Identity

WHAT WE DELIVERED

· Workshop
· Brand identity
· Logo
· Website
· Apparel
· Signage
· Motion

The Lost Shore logo is set in Obviously Wide Bold by OH No Type. It’s paired with a distinctive graphic icon based around the resort’s unique fan shaped cove and the waves contained within. The icon scales effortlessly from tiny digital sizes (such as a favicon) to large scale signage. It can be rendered in 3D, embossed, dye cut and animates to great effect. Watch the video explainer below to discover more.

The Lost Shore holding page is a simple, single page website with an option to subscribe for updates. Video, colour, typography and the cove icon seamlessly come together, introducing the brand identity to a global audience.

lostshore.com

Logo for Lost Shore Surf Resort featuring black stylized waves and bold black text on brown background.
Logo for Lost Shore Surf Resort featuring stylized wave design in orange on a dark background.
Logo for Lost Shore Surf Resort featuring stylized waves in brown on a beige background.
Logo for Lost Shore Surf Resort featuring stylized waves and text.

Keen to embrace cold water surfing and the Scottish climate the team wanted a colour palette that didn’t shy away from this. To create standout we settled on a distinctive bronze accent colour with warm greys. Inspired by the Scottish landscape and natural materials from the resort’s surroundings the colours feel honest and unique.

illustration of a vibrant waterfront area with people enjoying outdoor activities near modern buildings, trees, and a body of water
Illustration of a large outdoor water park with slides, recreational area, and surrounding greenery and pathways.

Building up to the opening in Summer 2024 the Lost Shore Surf Resort brand identity will continue to evolve and grow. Shown below are a range of renders exploring different brand expressions for apparel, merch, signage and more.

A poster on a wooden wall advertising Lost Shore Surf Resort in Edinburgh, featuring a surfer riding a wave.
Person wearing a tan sweatshirt with a black Lost Shore Surf Resort logo on the back, standing against a yellow wall with shadow.
Gray hoodie with a logo that says 'Lost Shore Surf Resort' and a wave graphic, lying on a concrete surface.
Person wearing a light-colored T-shirt with 'Lost Shore Surf Resort' logo on the front, standing against a pink wall with shadow.
A black and gray bag with wavy patterns, labeled 'Lost Shore Surf Resort,' placed on a wooden dock with greenery and a pathway in the background.
Person standing outdoors, carrying a beige tote bag with the words 'This Must Be The Place' printed on it, dressed in a beige coat with a light brown scarf.
Black sign with white text pointing left that reads "Charing Rooms" against a blue sky.
A restaurant menu hanging on a wall clip with a wooden background.
A glass of water on a wooden shelf with a reflection of a plant and the words 'Lost Shore Garden' on the glass.
A black sandwich board sign on a sidewalk promoting the Lost Shore Shop with the phrase 'Surf Looks Good on You' in bold white letters.
Two business cards, one black with white text and logo for Lost Shore Surf Resort, and one white with black text for Andy Heading and Geok & Founder, placed on an orange textured surface with shadowing.

Brand strategy partner: Rogue Village
Motion: Armitage Shanks
On-site Renders: Where Giants Roam
Website Development: Form Digital