Brewing a bold new look for Dear Green.

Dear Green has been brewing ethically sourced, sustainable coffee since 2011, building a strong reputation within Scotland’s coffee scene. Having originally designed their logo at launch, it was a genuine full-circle moment for Everything Will Be Fine to revisit the brand over a decade later.

We began with a brand workshop to clarify challenges and refine positioning, shaping a clear messaging framework built around three pillars: Community, Climate and Coffee.

To maintain recognition, the original wordmark was retained and paired with a bold, marker-style secondary typeface to introduce warmth and personality. The refreshed identity feels more expressive and purpose-driven, ready to roll out across digital, retail and packaging touchpoints.