Brand Identity Design
A great brand doesn’t just look good, it communicates clearly, feels intentional and makes a lasting impression. At Everything Will Be Fine, we design bold, thoughtful brand identities that bring your business to life visually. Grounded in strategy and shaped by collaboration, each identity we create is built to connect with your audience and grow with your brand.
We’ve created award-winning, internationally recognised brand strategies and visual identities for a wide range of forward-thinking clients. Explore some of our recent projects below.
Our process is built on years of hands-on experience—refined and proven through successful brand launches for creative organisations, restaurants, start-ups, commercial property developers and more. It’s a thoughtful blend of strategy and design, crafted to deliver bold, effective identities that work in the real world.
Phase 1: Discovery and Direction
Every distinctive brand identity starts with understanding. We begin by immersing ourselves in your business - clarifying your goals, audience, and positioning in the market. This discovery phase helps uncover what sets you apart and where your brand needs to go visually and strategically.
We’ll gather references, share inspiration, and shape a collaborative moodboard. This step allows us to explore tone, texture, and direction - building a creative foundation for a brand identity that feels uniquely yours.
Phase 2: Identity Development
This is where strategy meets design. We craft two distinct creative directions, each a fully formed visual concept with logo, wordmarks, messaging, typography, colour palette and branded mockups. Every option is purposeful and designed to connect with your audience.
Phase 3: Digital Experience Design
With your visual identity defined, we move into digital. We lead the creative direction for your website and collaborate with the right development partner from our trusted roster of web talent - carefully matched to suit your project's needs, scale, and goals.
Phase 4: Rollout and Brand Collateral
We support the launch of your new identity across essential brand assets - think pitch decks, social media templates, packaging and stationery. Every piece is designed to deliver clarity, consistency and impact wherever your brand appears.
