Ichigo, Japanese Restaurant Brand Identity

Ichigo offers a wide range of Japanese comfort foods, with sushi made fresh daily and served as sets or individual pieces, allowing customers to mix and match to taste. The brand identity draws inspiration from the streets of Tokyo, Japanese minimalism and mid-century Americana.

Mascots Ichi and Igo sit at the heart of the visual language, with playful details and hidden ingredients woven into their hairstyles. The project was awarded a Scottish Design Award, 2024.