Aipple Cider, Packaging and Brand Identity

Named after the old Scots word for apple, Aipple is a light, refreshing cider made by Hyrneside at Parkhill Farm in Newburgh, Fife. Inspired by Newburgh’s history as an orchard town, the team worked with the Woodland Trust to plant hundreds of apple trees on their farm.

Made using cider apples as the only ingredient, the branding followed a simple mantra: reduce, reduce, reduce. Everything was stripped back to the essentials – no colour, no illustration, no slogans – resulting in an honest identity that reflects Aipple’s humble, place-rooted values.

Product photography by Alexander Baxter.