Glasgow School of Art.
Summer School Campaign.
The Glasgow School of Art is one of Europe’s leading institutions for education and research in the visual creative disciplines. Open Studio is GSA’s programme of short courses in art, design, and making, from weekend classes to summer schools and holiday courses.
As part of our ongoing work with GSA, we developed a bold commuter-facing campaign to drive online sign-ups. The messaging was stripped back to course title, call to action, and a prominent URL, using bright seasonal colour and large-scale typography to cut through busy transport environments. The campaign ran across print and digital sites throughout the Subway, Glasgow Central, and Glasgow Queen Street.
WHAT WE DELIVERED
· Campaign design
· Flyers
· Digital posters
· Print posters
· Social media assets
Project completed with co-creative director Ed Watt at our former studio Cause & Effect - Scottish Design Agency of the year 2019/2020.
‘Great creative response to our brief and we all loved the fresh and contemporary visuals, particularly the digital posters across the city. They were fun, eye-catching, upped our presence and made our campaign stand out from the crowd’
Claire Biddles – Communications Officer, Glasgow School of Art
