Friends of Wilson, brand identity

Friends of Wilson design and manufacture acoustic panels, screens, and room dividers for contemporary commercial spaces. Their products reduce unwanted sound while supporting flexible, well-functioning workplaces.

They work closely with architects, interior designers, and workspace planners to specify sound-absorbing solutions that perform well, integrate seamlessly, and enhance the overall quality of space.

The brand identity takes direct cues from the manufacturing process. The stencil typeface used in the wordmark references the physical die-cutting used across many Friends of Wilson products, creating a clear link between brand, product, and application.