Project overview
A comprehensive rebrand that aims to position Photoworks as one of the world’s leading online photographic platforms – Making photography meaningful and accessible to everyone.
Photographic and digital content take centre stage with the logo always appearing vertically top left. The colour palette was informed by photographic processes such as cyanotype and key colours from major photography brands like Kodak, Agfa and Fuji.
What we did
Brand identity system
Website
Brand guidelines (Visual and ToV)
Mailchimp templates
Brand toolkit
Poster templates
Social media content
Stationery (Print & Digital)
Annual report templates
Postcards
The Photoworks brand identity was developed by Kerr Vernon and co-creative director Ed Watt at Cause & Effect - Scottish Design Agency of the year 2019/2020.
Taking inspiration from a wide range of photographic influences we created a bold, flexible and robust identity system that’s built to last. The new brand is imbued with subtle links to photography. The custom logotype features a small circle in the lower case r – a subtle visual nod to a lens or camera shutter button.
‘We are all really happy with the rebrand and website and a huge thank you for all of your hard work over the last months and weeks. There has been lots of change since I joined Photoworks two years ago and our new identity and website have been a long time coming. It feels like we are now equipped for the next chapter of the Photoworks story.’
Shoair Mavlian - Director, Photoworks