Aipple Cider Brand Identity

Named after the old Scots word for apple, Aipple is a light, refreshing cider made by Hyrneside at Parkhill Farm in Newburgh, Fife. Inspired by Newburgh’s history as an orchard town, the team worked with the Woodland Trust to plant hundreds of apple trees on their farm.

Made using cider apples as the only ingredient, the branding followed a simple mantra: reduce, reduce, reduce. Everything was stripped back to the essentials – no colour, no illustration, no slogans – resulting in an honest identity that reflects Aipple’s humble, place-rooted values.

Product photography by Alexander Baxter.

WHAT WE DELIVERED

· Brand identity
· Packaging Design
· Art Direction

A bottle labeled "Aipple" with light-colored cider, two glasses filled with cider, one of which is being poured, on a neutral tablecloth background.
A bottle of Scottish cider labeled 'Aldborough' with a glass of cider beside it.
A bottle of Aipple whisky cider, a glass of cider, and three apples on a beige cloth background.
A can of apple-flavored beverage with minimalist white label and black text, placed next to a red apple on a white cloth surface, with blurred background.

“We’re a farm based business diversifying into high end accommodation, cider and events, still at the beginning, but with big plans, and feel confident that we’re in good hands as we evolve — Everything Will Be Fine’s professional and highly artistic approach, will help shape our businesses, beautifully, boldly and successfully. We highly recommend them.”

Rachel Howison - Founder