Brewing up something new with Dear Green Coffee.
We recently reconnected with Glaswegian coffee legends Dear Green to give their brand a fresh new lift. Creative Director Kerr Vernon designed their original logo way back in 2011, so it’s been a brilliant full-circle moment to team up again and evolve the identity.
This time, it was all about evolution, not revolution. We ran a branding workshop with the Dear Green team and came up with the three C’s: Community, Climate and Coffee – which sums up everything they’re about. We also brought in a new supporting typeface to give the whole look a more rootsy, handmade vibe.
The new branding will be rolling out across their packaging and merch very soon.