A new look for Photoworks Friends

We recently worked with Photoworks to refresh Photoworks Friends – a membership programme that champions ambitious photographic work and supports opportunities for artists and young people.

As a Friend, members become part of a community passionate about contemporary photography, with access to the Annual publication, exhibitions, events and more.

Our task was to give Friends a stronger identity of its own while keeping it clearly connected to the wider Photoworks brand. We developed a flexible visual layer built around bold typography, colour and photographic light-leak effects.

The result is a simple, adaptable digital system that gives Photoworks Friends a more recognisable identity and stronger presence.