Cycas Hospitality announces name change and brand refresh

Dutch-based Cycas Hospitality has revealed a new name and custom wordmark, marking the next step in its evolution.

Now operating as Vertiq Hospitality Partners, the change brings together the previously developed Cycas Hospitality and Vertiq Capital brands into a more focused, unified direction. The new name reflects a clearer positioning within the hospitality sector and a collaborative approach to working with partners. Vertiq Hospitality Partners is an investor, asset and operational manager with a dedicated focus on hospitality across Europe.

The refreshed identity is anchored by a bespoke wordmark, designed to feel confident, positive and assured. Alongside this, a supporting visual system and brand guidelines were developed to ensure clarity and consistency across all applications.