Naming and early visual brand directions for a creative campus in Springburn, Glasgow.

SpringWorks is a new creative campus launching in Springburn in 2026. The early focus was on getting the foundations right. Before any visual work, we spent time on the name. It needed to feel positive and practical, connected to making and progress and rooted in place.

SpringWorks came out of that process. The name refers both to creative work in motion and to Springburn itself, directly linking the campus to its location.

From there, two creative routes were developed side by side. These early routes set direction without locking things down, giving the project room to grow across print, digital and on-site applications as the campus moves towards launch. More to come over the coming months.