Project overview
50 Bothwell Street is a Victorian-era landmark in the heart of Glasgow’s central business district. After standing vacant for over four years, a £35 million redevelopment began in February 2022. The project retains the building’s elegant sandstone façade while introducing a modern, 90,000 sq ft office space across six floors—designed with light, openness, and contemporary functionality in mind.
To guide the branding, we held a workshop with key stakeholders and agents. Two core themes quickly emerged: light and nature. A new central atrium will flood the building with natural light, while biophilic design—an approach that strengthens our connection to nature through light, greenery, and open space—shapes the entire experience.
We named the building Lucent, meaning “glowing with light” or “luminous.” This name, along with a refined visual identity, reflects the building’s timeless elegance and forward-thinking design.
What we did
Brand workshop
Brand positioning
Brand identity
Website
Guidelines
Motion
Digital design
Print collateral
With the concept of light and nature front and centre we created a set of tiled patterns inspired by sunrays and ferns. A secondary, geometric pattern designed around the letter L for Lucent is embellished with deep, fuzzy drop shadows that accent a natural light source. This works best on larger scales such as hoardings and scaffold wraps, whilst the sunray tile is most effective at smaller scales on media such as business cards and glass vinyls.
