Project overview
Glasgow International is Scotland’s largest festival for contemporary art, taking place over three weeks every two years across the city of Glasgow. Originally scheduled to open in April 2020 the festival now takes place from 11 – 27 June 2021. Gi2021 comprises over 70 exhibitions and events, performances and talks over 30 spaces across the city and online, showcasing work by over 100 artists.
The roots of the brand identity were developed by Kerr Vernon and Ed Watt at their former studio Cause & Effect back in 2018. The abstract illustrations that feature heavily throughout the 2021 identity were created by local design legend Gabriella Marcella of Risotto Studio. Gabriella created nine different illustrated tiles that we would then scale, rotate and crop for backgrounds. This approach gave us endless options when it came to creating all the digital and printed assets with no two pieces ever being exactly the same.
What we did
Brand identity
Outdoor print
Interpretation panels
Social content
Signage and wayfinding
Adverts (Digital & Print)
Banners
Apparel
The festival’s theme is Attention, which amongst other things, invites us to think about how we pay attention to things and people around us, and the place of art in this. The bold use of abstract illustration helps underpin the festivals theme with the posters and banners arguably becoming a piece of visual art in itself. For locals and visitors to the city it brings some much needed vibrancy and colour to the dark times we’ve been through.
Festival director Richard Parry announces the 2020 lineup.