Cowberry Brand Identity

Cowberry is an online retailer specialising in stonewashed, 100% pure linen bedding, designed in the UK and crafted by artisans in Portugal. Everything Will Be Fine was commissioned to create a brand identity and packaging system that reflects the quality, comfort and European heritage of the product.

Working closely with the founders, we developed a visual identity that balances contemporary minimalism with warmth and tactility. A stencil-style typeface and a palette inspired by natural linen tones create a quiet, confident aesthetic that feels considered rather than decorative.

The resulting system brings cohesion across packaging, print and digital touchpoints, positioning Cowberry as a calm, craft-led brand within a competitive lifestyle market.

Photography: Reuben Paris
Styling: Rusk and Rusk

WHAT WE DELIVERED

· Brand identity
· Guidelines
· Packaging
· Digital design
· Print collateral

Working closely with the Cowberry founders we developed a visual strategy that quietly communicates their vision and values. The branding confidently positions Cowberry as a trustworthy name with craft and luxury front and centre.

The stencil font helps to reinforce themes of detail and finery and is paired with a colour palette inspired by the different shades of linen. This all comes together across a range of visual assets and artwork that looks great on packaging as well as digital formats.

Please note: Some images are for indicative visual purposes.

Two pairs of alpaca bed socks, one beige and one pink, with labels reading 'Cowberry' and 'Sleep well naturally,' in a brown cardboard box on a white surface.
Close-up of white fabric with a black label that reads 'COWBERRY' partially hidden among the material.
Person holding a white tote bag with the website 'CONVEYERBYHOME.COM' printed in a circle on the front.
Close-up of blue and white bedding tags hanging from a gray surface, with the word 'COVERS' visible on the tags.
A blue-toned booklet titled 'Care tips' with the brand name 'COWBERRY' at the bottom, placed on a white surface against a white background.
Stack of blue business cards with the word 'COVBERRY' in white letters, one card is lifted and tilted.