Ox and Finch Brand Identity

Designed over a decade ago, the identity for Ox and Finch still feels fresh and relevant today. In a fast-moving restaurant scene, that longevity matters. The brand balances refinement with warmth, reflecting the restaurant’s relaxed, ingredient-led approach and confident personality.

Since opening, Ox and Finch has become one of Scotland’s most celebrated restaurants, regularly recognised in national and Scottish best restaurant lists. The identity was nominated at the Scottish Design Awards and was created to work across every touchpoint, from window vinyls and signage to laser-etched menu boards and print.

As founder Jonathan MacDonald said, the identity fits the vibe of the restaurant perfectly, with guests consistently commenting on how much they love it. More than ten years on, it continues to feel right at home.