A commercially focused brand for the built environment

Friends of Wilson design and manufacture acoustic panels, screens, and room dividers for contemporary commercial spaces. Their products reduce unwanted sound while supporting flexible, well-functioning workplaces.

They work closely with architects, interior designers, and workspace planners to specify sound-absorbing solutions that perform well, integrate seamlessly, and enhance the overall quality of space.

The brand identity takes direct cues from the manufacturing process. The stencil typeface used in the wordmark references the physical die-cutting used across many Friends of Wilson products, creating a clear link between brand, product, and application.

WHAT WE DELIVERED

· Brand identity
· Catalogue Design
· Exhibition Materials
· Product Sheets
· Stationery


The FoW identity was initially developed by Kerr Vernon and co-creative director Ed Watt at Cause & Effect - Scottish Design Agency of the year 2019/2020.

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Brochure titled 'FORM' with abstract design in pink, purple, black, white, and blue colors, leaning against a beige wall on a wooden surface.
A person flipping through a magazine showing colorful and graphic pages with abstract shapes and a section labeled 'VISION' with a green background and foliage.
A printed timeline of sold items with images and descriptions, placed on a wooden surface, with a yellow and black booklet underneath.
Close-up of a colorful printed cardboard box for a product called 'Hallucis', featuring green and yellow accents and some small wooden or plastic pegs.
Open magazine on a wooden surface with a wall background, displaying a page titled 'Our Values' with green storage boxes and plants.
Interior space with a wall of patterned felt panels in shades of gray, yellow, and orange, stacked on a brick wall with forestry track mats to the left, a white round table with a potted plant, a swivel stool, and a dog sitting on wooden flooring.
Modern open-plan office with white desks, black and white chairs, yellow perforated partition panels, large windows, and hanging green pendant lights.
Modern living room with blue sofa, black coffee table with magazines, yellow rug, decorative partition wall, and modern hanging lamps.
Colorful wall with three panels in yellow, blue, and pink, featuring geometric cutouts of circles and lines, with a modern blue chair in front.
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