Postmarque Brand Identity

Aiming to take the stress out of gift-giving, online store Postmarque offer ready-made gift boxes containing a handpicked selection of products from upcoming and independent brands.

We found inspiration in traditional mailing labels and postmarks, using their established graphic traits to inform a duo of geometric logomarks. The graphic details of the marks are accompanied by CoType Foundry’s clean, technical sans serif Aeonik Pro – a choice that brings a contemporary edge to the studio’s traditional graphic references. It’s contrasted with Belwe – a display serif designed in 1907 by George Belwe.

Featured on The Brand Identity.