Bearsden Athletic Club Brand Identity

When Bearsden Athletic Club opened in early 2025, it quickly became a local favourite. Everything Will Be Fine was asked to create a brand identity that reflects its character and place within the neighbourhood.

Drawing on vintage German beer culture and the heritage of traditional athletic clubs, the identity is bold, welcoming and quietly nostalgic. Rather than a single fixed logo, we developed a flexible family of badges designed to work across signage, menus, beer mats and merchandise. A lively colour palette and confident tone of voice bring the brand to life while keeping it firmly rooted in the Bearsden community.