Bearsden Athletic Club Brand Identity

When Bearsden Athletic Club opened its doors at the start of 2025, it quickly became a breath of fresh air for the area. So when the chance came up to create the brand identity, I was all in. Having lived nearby for years, it was a great chance to help shape something that would become part of the local community.

The new identity takes inspiration from vintage German beer culture and the heritage of old-school athletic clubs – blending the two into something bold, playful and proudly local.

Rather than relying on a single logo, the brand is built around a family of badges, each with its own character and purpose. This approach keeps things flexible and full of life, perfect for everything from signage and menus to beer mats and T-shirts.

A fun, confident tone of voice and lively colour palette capture the easy charm of the pub, while a hint of mischief and nostalgia brings it all together. The result is a brand that feels fresh and familiar at the same time, rooted in community spirit, designed to last and full of personality.