Bearsden Athletic Club Brand Identity
Bearsden Athletic Club is in fact my neighbourhood pub. The identity blends vintage German beer vibes with the spirit of old-school athletic clubs – bold, playful and proudly local. There’s no single logo, but a family of badges that keep things flexible and full of character. A fun tone of voice, lively colours and a touch of mischief capture the easy charm at the heart of the pub.
What we did
Visual Identity
Posters (Digital and Print)
Logos
Monograms
Tone of Voice
Brand Guide
Merch
Signage